New Tourism Product and Service Development (2025)

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• Planning and developing innovative tourism products and services to enhance visitor experiences in national parks and protected areas.

• Analyzing the tourism and hospitality sectors, identifying key trends, demand drivers, and training needs to ensure sustainable growth.

• Assessing the competitive landscape and identifying potential partnerships with local businesses, institutions, and government bodies to foster economic and environmental sustainability.

• Integrating technology and digital solutions to improve visitor engagement and service delivery.

 

Tourism Investment Attraction Program (2020 - 2024)

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• Identified high-potential tourism zones within and adjacent to protected areas, leveraging their natural and cultural assets for sustainable development.

• Conducted a comprehensive tourism sector analysis, assessing investment opportunities, demand drivers, and market trends to guide strategic decision-making.

• Prepared investment proposals for sustainable tourism infrastructure, ensuring alignment with environmental conservation and economic benefits.

• Facilitated public-private partnerships to enhance tourism services and accommodation, securing 150M GEL (€50M) in funding to support long-term industry growth.

• Developed strategies to strengthen linkages between tourism, local communities, and SMEs, promoting inclusive and responsible tourism development.

 

National Parks Destination Rebranding Initiative (2017-2020)

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• Led comprehensive rebranding of Georgia's Protected Areas, developing a new Brand Platforms for Agency of Protected Areas of Georgia, and National Parks of Georgia, brand identity, logo, and brand book.

• Implemented a brand strategy that repositioned Georgia's national parks as eco-tourism destinations, improving local and international brand recognition.

 

VR Tourism Experience Development (2017-2020)

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• Pioneered innovative virtual reality video experiences for Georgia’s key national parks.

• Created immersive 360° content showcasing unique landscapes and biodiversity.

• Leveraged VR technology to engage international audiences before their visit.

• Presented at international tourism exhibitions, generating significant media coverage.

 

National Parks Visitor Growth Campaign (2020-2024)

 

• Led a multi-channel marketing campaign targeting domestic and international tourists.

• Established strategic partnerships with tour operators, travel agencies, and tourism platforms.

• Developed a content marketing strategy showcasing Georgia’s natural heritage, increasing annual visitors to 1.2 million (90% growth).

 

Government PR Strategy Development (2013)

 

• Conducted communication audits and PR strategy assessments for government agencies, including Department of Tourism and Resorts of Ajara Autonomous Republic and overall public outreach strategy for the Autonomous Republic of Adjara.

 

Boutique Bank Rebranding Initiative (2019)

 

• Led comprehensive rebranding project for a boutique banking institution

• Developed new brand platform/strategy aligned with target market positioning, incorporating SWOT & Competitive Analysis

• Created innovative banking products and services with tailored financial packages, utilizing Growth Strategy

• Implemented integrated marketing communication strategy, improving client engagement through Digital Marketing, Social Media Strategy, and Communication Tactics, and Stakeholder Engagement

 

Microfinance Corporation Development (2019-2023)

 

• Led the development of three microfinance banks, creating distinct brand platforms, applying Brand Development and Management

• Developed competitive positioning strategies based on market analysis, employing Strategic Marketing Consulting

• Created specialized financial solutions supporting small and medium businesses, offering Customized Solutions for Diverse Industries

• Implemented integrated marketing strategy improving outreach to local and international investors through Marketing Strategy & Tactics and Public Relations and Outreach Campaigns

 

Home Electronics Retail Chain Transformation (2022)

 

• Led rebranding and digital transformation for a leading electronics and home appliance retail chain, leveraging Strategic Marketing Consulting

• Developed new brand platform reflecting evolving consumer expectations through Brand Development and Management

• Created integrated digital strategy enhancing omnichannel customer experience using Digital Marketing and Social Media Strategy

• Redesigned product and service offerings to strengthen market leadership position with a focus on Growth Strategy

 

FMCG Market Entry Strategy (2019)

 

• Developed comprehensive market entry strategy for leading American company entering Georgian market, including SWOT & Competitive Analysis

• Created integrated pricing strategy optimized for local market conditions within a broader Marketing Strategy & Tactics

• Determined strategic geographic expansion plan with optimized retail locations based on Strategic Marketing Consulting

• Designed promotional mix and marketing activity framework for market penetration, utilizing Marketing Communication Strategy

 

Regional Retail Chain Marketing Strategy (2022)

 

• Developed marketing strategy for daily consumer goods retail chain expanding into regional markets, encompassing Marketing Strategy & Tactics

• Conducted target market analysis to optimize store locations and product selection, applying Strategic Marketing Consulting

• Designed pricing and promotional strategies tailored to regional consumer preferences, part of the Marketing Communication Strategy

• Implemented brand positioning and customer engagement strategies driving increased sales through Communication Tactics and Stakeholder Engagement

 

Agricultural Investment Group Marketing Strategy (2024)

 

• Developed comprehensive marketing and brand strategy for agricultural investment group, including Brand Development and Management

• Created strategic framework to increase agricultural investment attraction, utilizing Growth Strategy

• Designed product commercialization strategy including packaging, pricing, and distribution, incorporating Marketing Strategy & Tactics

• Implemented integrated marketing approach for measurable business growth through Strategic Marketing Consulting

 

Specialty Cheese Retail Marketing (2022)

 

• Created marketing and PR strategy for specialized Georgian and international cheese retailer, including Public Relations and Outreach Campaigns

• Developed comprehensive action plan for market penetration and growth, utilizing Marketing Strategy & Tactics

• Designed distinctive brand identity and customer experience through Brand Development and Management

• Implemented targeted promotional campaigns increasing visibility in specialty food market using Marketing Communication Strategy

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Honey Production Company Branding (2024)

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• Developed complete branding package including company name and logo design through Brand Development and Management

• Created comprehensive brand strategy/platform for market positioning and differentiation

• ⁠Designed promotional strategy and pricing strategy optimized for target market segments

• Implemented integrated marketing approach to establish brand presence in competitive market

 

Greenhouse Agriculture Enterprise (2021)

 

• Developed brand identity and strategic positioning for greenhouse agricultural business

• ⁠Created comprehensive brand strategy/platform aligning with market opportunities

• ⁠Designed promotional and pricing strategies to optimize market penetration

• ⁠Implemented marketing framework supporting sustainable business growth

 

Construction Development Companies Brand Strategy (2021)

 

• Created comprehensive brand platforms and marketing strategies for multiple development companies, including Brand Development and Management

• Developed distinctive positioning in competitive real estate market through Strategic Marketing Consulting and SWOT & Competitive Analysis

• Designed specialized product and service offerings aligned with market segments, providing Customized Solutions for Diverse Industries

• Implemented integrated marketing communications frameworks, incorporating Marketing Communication Strategy

 

Investment Project Marketing (2020-2025)

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• Developed marketing and PR strategies for 10 successful investment projects, utilizing Marketing Strategy & Tactics and Public Relations and Outreach Campaigns

• Created comprehensive branding, promotion, and PR frameworks through Brand Development and Management

• Designed investment attraction materials and communication tools, applying Marketing Communication Strategy

• Implemented strategic marketing approaches driving investment results through Strategic Marketing Consulting

 

Logistics & Transportation Strategy (2022)

 

• Developed strategic brand positioning and marketing frameworks for transportation company, including Brand Development and Management and Strategic Marketing Consulting

• Implemented market expansion strategies, optimizing fleet utilization and operational efficiency with a focus on Growth Strategy

• Created branding, promotional, and digital marketing initiatives increasing visibility and engagement through Digital Marketing and Social Media Strategy and Marketing Communication Strategy

 

International Trade & Export/Import Strategy (2023)

 

• Developed marketing strategies for export products, identifying target markets and pricing strategies as part of Marketing Strategy & Tactics

• Created import product positioning strategies ensuring competitive market entry through Strategic Marketing Consulting

• Designed global market expansion strategies optimizing distribution channels, incorporating Growth Strategy

• Implemented branding and promotional campaigns enhancing international trade visibility using Brand Development and Management and Public Relations and Outreach Campaigns

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Conducting Cost Analysis of the National Statistical Development Strategy (NSDS) and its Action Plan (2019)

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• Evaluated the financial requirements for implementing the NSDS.

• Assessed cost-effectiveness and resource allocation for statistical development.

• Identified funding gaps and potential financial risks.

• Provided recommendations for sustainable financing of national statistics.

 

Conducting Cost Analysis of the National Environmental Action Programme (NEAP) for 2022-2026 and its Action Plan (2021)

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• Analyzed the financial implications of the NEAP implementation.

• Assessed budget allocations and funding mechanisms for environmental initiatives.

• Identified cost drivers and potential efficiency improvements.

• Developed recommendations for optimizing resource use in environmental planning.